At BrilliantRead Media, it is our constant endeavour to identify and share some of the unique and compelling stories from the startup ecosystem. As part of this, we invited Aadya Garg for an interview with BrilliantRead Media. Aadya is an Entrepreneur, Leader, Architect, Design Consultant, and Social Media Marketing Expert. She is the Founder and CEO of Aadya Garg – Graphic Design Studio. Let’s learn more about her background, her inspiring journey so far and her advice for our growing community!
Excerpts from our exclusive interview with Aadya
Could you please talk us through your background and your journey?
I am an architect (third generation), entrepreneur and graphic designer with a passion for art, aesthetics, and design. An artistic inclination since childhood that transformed into a deep appreciation for the beauty of form, function, and visual communication.
Fueled by this same passion for all things creative, I founded my own company, Aadya Garg, during the challenging times of the Covid-19 lockdown in May 2020, specializing in graphic design services and more, initially as a hobby and to help out colleagues but later growing into a full-fledged business along with pursuing my architectural studies.
In addition to my entrepreneurial pursuits, I now also play a significant role as an architect at my family’s reputable firm, which has been serving clients for over 40 years. My professional experience in architecture provides me with a unique perspective and the ability to seamlessly integrate her creative vision into both architectural and graphic design projects.
I am known for my highly self-driven nature, hardworking attitude, dedication, and passion. I bring in a strong sense of responsibility and work ethic to all my endeavours, ensuring that each project is executed with utmost precision and professionalism.”
With my diverse expertise and ability to blend architecture and graphic design seamlessly, compelling designs are created that effectively convey my clients’ brand identities and resonate with their target audiences.
I take pride in exceeding expectations and consistently delivering work of the highest quality. My commitment to excellence, combined with creativity and technical proficiency, allows me to offer unique and innovative solutions that elevate brands and create impactful visual experiences as well as spaces that inspire innovation.
How did you discover your passion?
Since childhood, I have always been interested in creative activities – painting, drawing, and designing. The same translated into my wanting to study architecture, which provided just the right blend of creativity and technicality. My passion for design blossomed during the COVID lockdown.
With free time on my hands, I delved into creative pursuits, discovering a deep-seated love for graphic design and its transformative power.”
What started as a small-time help for colleagues soon transformed into a full-fledged business.
Give us a brief about Aadya Garg – Graphic Design Studio and your roles and responsibilities in your growing startup;
So, we offer various graphic design services, including branding, social media design, and more. I established the company in May 2020 and strategically utilized social media platforms, particularly Instagram, to build brand awareness, grow engagement, and cultivate a thriving community of followers.
Leveraged aesthetic design and content-based writing to secure regular freelance work, and eventually long-term work relationships establishing a reputation for delivering high-quality and visually appealing design solutions.
Managed all aspects of the business, including operations, accounts, and client services, demonstrating strong organizational skills and an entrepreneurial mindset.
Successfully sourced, negotiated, and completed over 250+ freelance projects, catering to diverse industries and clients ranging from small businesses to national and international companies.
Specialized in curating comprehensive branding and social media design and management strategies, effectively capturing the essence of each client’s brand and delivering engaging visual content.
Garnered expertise in graphic design and presentation work, collaborating with clients to create impactful visual assets for marketing campaigns, corporate presentations, and brand promotions.
Demonstrated versatility in managing concurrent projects, balancing multiple deadlines, and adapting to the unique requirements of each client and industry.
Maintained a high level of professionalism and client satisfaction through effective communication, project coordination, and attention to detail.
Exhibited a strong work ethic, self-motivation, and the ability to work independently, ensuring the successful execution of projects from inception to final delivery.
What are the key responsibilities you play in your family business ‘RK & Associates’?
• Serving as an associate at R K and Associates, a renowned architectural firm, bringing a unique perspective that seamlessly fuses design and technical aspects.
• Actively involved in conceptualizing and designing architectural projects, offering innovative solutions that meet clients’ requirements while considering technical constraints.
• Pivotal role in handling the firm’s visual communication and marketing, leveraging design skills and strategic thinking to effectively showcase the firm’s portfolio and attract new clients.
• Demonstrates a deep understanding of architectural principles and applies them in the creation of visually stunning designs that are both functional and aesthetically pleasing.
• Employing a holistic approach that encompasses both artistic and technical aspects of architecture, resulting in comprehensive and well-executed projects.
• Actively participates in project presentations, effectively communicating design concepts and solutions to clients, contractors, and other stakeholders.
• Stays up to date with the latest trends and advancements in the field of architecture, constantly expanding knowledge and skills to deliver innovative and cutting-edge designs.
• Consistently demonstrates strong attention to detail and a keen eye for aesthetics, ensuring that every aspect of a project, from the overall design to the smallest details, is meticulously executed.
• Key role in enhancing the firm’s brand image through compelling visual communication strategies, including the creation of marketing materials and the management of online platforms.
How do you manage to keep going despite the challenges? What drives you?
The challenges fuel my determination.
Being a young and woman entrepreneur is at times tough, but proving people incorrect keeps me going.”
Knowing that every obstacle is an opportunity for growth and a valuable lesson, I draw inspiration from the potential to overcome hurdles and create something meaningful.
Who do you believe has been the biggest source of motivation in your daily life?
My biggest source of motivation is being a young entrepreneur and balancing both my related yet different fields together to present something unique.
The amalgamation of creative minds and the stories of those who persevere against all odds.
Each success story fuels my drive and so does my family and their unwavering passive support.”
What are some of the strategies that you believe have helped you grow as a person?
Continuous learning, embracing challenges as stepping stones, never shying away from hard work and staying true to the principle of doing what I love and loving what I do have been key strategies for personal growth.
In your opinion what are the keys to success?
The key to success, in my opinion, is doing what you love and loving what you do. Passion breeds dedication, leading to excellence.
When you love what you do, work never feels like work and each day is a new adventure.”
What advice would you give to our readers?
Embrace your passions, stay open to change, and be persistent. There is nothing more effective than hard work and staying true to yourself.
You have the power to do anything you put your mind too. Success often follows those who are deeply committed to their journey.
Last but not least, what about your journey makes it satisfying/exciting?
The most satisfying aspect of my journey is the dynamic nature of creativity. Every project is a new adventure be it design or architecture, and the excitement lies in the endless possibilities of transforming ideas into visually stunning and meaningful creations.
Besides this gaining recognition and appreciation from the people I work for as well as people from all over the world (thanks to the power of social media), and being able to help and inspire people my age and younger are all very rewarding.
BrilliantRead is committed to bringing stories from the startup ecosystem, stories that reshape our perspective, add value to our community and be a constant source of motivation not just for our community but also for the whole ecosystem of entrepreneurs and aspiring individuals.
Note: If you have a similar story to share with our audience and would like to be featured on our online magazine, then please write to us at [email protected], we will review your story and extend an invitation to feature if it is worth publishing.
